The A to Z of Branding - Louise Kennedy

The A to Z of Branding

By Louise Kennedy

  • Release Date: 2012-10-03
  • Genre: Marketing & Sales
  • Size: 8.91 MB

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Description

HAVE YOU EVER BEEN ASKED WHAT A BRAND IS?

When you thought about an answer did the word ‘logo’ spring to mind?

Brands are really quite complex beasts, much more than a logo. 

So, what does branding really mean? 

The A to Z of Branding is the no nonsense guide to the branding process. We’re here to cut through the clutter, demystify the myths and help you to understand the complex world of branding – one word at a time.

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